Privacy Policy

Last Updated: September 19, 2025

This Privacy Policy explains how Diamonds International (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our stores, use our website, or otherwise interact with us—whether online or in person. We are committed to protecting your personal information and your right to privacy.

 

1. Introduction

Who We Are and What We Do

Diamonds International is a leading retailer of fine jewelry, timepieces, and luxury accessories, with physical store locations across the Caribbean, Mexico, and other regions, as well as a presence online. This Privacy Policy applies to all customers and visitors who engage with us through:

  • Our website(s) and e-commerce platforms
  • Our physical retail stores
  • Customer service interactions
  • Marketing campaigns (including email, SMS, and direct mail)

By using our services or providing us with personal information, you consent to this Privacy Policy.

Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Last Updated” date above. If changes materially affect your rights or how we process your data, we will provide additional notice as required by law.

 

2. Children’s Privacy

We do not knowingly collect personal information from children under the age of 16. If you are under 16, please do not provide any personal data. If we learn that we have inadvertently collected personal information from a child, we will promptly delete such information.

 

3. Information We Collect

We may collect the following categories of personal information, either directly from you or automatically through your use of our services:

Personal and Contact Information

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Country of residence
  • Government-issued ID (if required for certain purchases or tax-exempt processing)

Purchase and Payment Information

  • Items purchased and purchase history
  • Credit/debit card information (processed via secure third-party providers)
  • Billing and shipping information
  • Gift card or promotional redemption details

Device and Browsing Information

  • IP address
  • Browser type
  • Device identifiers
  • Geolocation (based on your IP or device settings)
  • Website usage (pages viewed, links clicked, time spent)

Marketing Preferences and Communications

  • Email or SMS opt-in/opt-out status
  • Preferences related to product categories or promotions
  • Responses to surveys, promotions, and events

In-Store Data (if applicable)

  • Video footage from security cameras (for loss prevention and safety)
  • Purchase history tied to customer loyalty or email records
  • Personal shopper preferences or requests

 

4. How We Use Your Data

We use the personal information we collect for a variety of legitimate business purposes, including:

  • Processing your transactions and fulfilling orders
  • Responding to your inquiries or customer service requests
  • Improving our products, services, and shopping experience
  • Personalizing content and marketing messages
  • Conducting contests, giveaways, or promotions
  • Complying with applicable legal obligations
  • Detecting and preventing fraud or misuse

We may use automated tools (including machine learning or profiling) to analyze purchasing behavior, enhance customer experience, and tailor product recommendations.

 

5. Sharing Your Information

We do not sell your personal data. However, we may share your information with:

  • Authorized service providers, such as payment processors, shipping vendors, and marketing platforms
  • Advertising and analytics partners, to deliver tailored ads and measure campaign effectiveness
  • Affiliates and business partners, to offer joint promotions or events
  • Law enforcement or government authorities, when required by law or to protect our rights

Successors, in connection with a merger, acquisition, or sale of business assets

All third-party vendors are contractually obligated to handle your data securely and in accordance with applicable laws.

 

6. Cookies and Tracking Technologies

We use cookies, beacons, pixels, and similar tracking technologies on our website to:

  • Remember your preferences
  • Understand how you interact with our site
  • Measure marketing effectiveness
  • Enable certain website features (e.g., shopping cart functionality)

You can control cookie preferences through your browser settings. For more, please review our Cookie Policy.

 

7. Your Privacy Rights

Depending on your location, you may have rights under applicable privacy laws, including:

  • The right to access your personal data
  • The right to request correction or deletion
  • The right to object to or restrict processing
  • The right to withdraw consent for marketing communications
  • The right to data portability
  • The right to lodge a complaint with a data protection authority

To exercise your rights, please contact us at the details in Section 11.

 

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purpose it was collected for
  • Comply with legal, tax, or accounting obligations
  • Resolve disputes or enforce agreements

When data is no longer needed, we securely delete or anonymize it.

 

9. Data Security

We implement appropriate technical, organizational, and physical safeguards to protect your personal information from unauthorized access, loss, or misuse. While no system is 100% secure, we continuously monitor and update our security practices.

You are responsible for keeping your passwords confidential and for limiting access to your devices.

 

10. Third-Party Services and Links

Our website or promotions may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. Please review their privacy policies before providing them with personal data.

 

11. How to Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise your privacy rights, please contact us at:

Diamonds International – Privacy Office
Lower Broad Street, St. Michael, Barbados
 Email: marketingbarbados@shopdi.com

 

12. International Users

Our services are offered globally, and your personal data may be transferred to and processed in countries outside of your own. By using our services, you consent to such transfers. We ensure appropriate safeguards are in place to protect your data under applicable laws.

 

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the date at the top of this page and, where required by law, provide additional notice.